Blog
Finding work, winning it, keeping it
Writing for small local trades, built on published research rather than opinion. Every figure is sourced and linked.
- 7 min readLead generation
Where the work is: what the age of US housing tells a contractor
The median American home a contractor works on is 42 years old. That single number, plus the state-by-state spread behind it, is the most useful targeting signal a small trade business has.
Read - 6 min readLead generation
Speed to lead: what two large studies say about the first five minutes
Two of the most-cited studies in sales both land on the same finding: the clock starts the moment an enquiry arrives, and it runs out fast. What the data actually says — and how to act on it with a two-person crew.
Read - 7 min readRetention
Customer retention for contractors: the numbers behind the repeat job
The most valuable customer a trade business has is the one it already served. Here is the research on what retention is worth, why referrals outperform every paid channel, and a practical follow-up rhythm.
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